Out Of Home
Role: Production Artist for Large-Format OOH Campaigns
Took key visuals from the creative team and adapted them across multiple OOH formats (billboards, wallscapes, large posters, and digital displays).
Responsible for mechanical scaling, cropping, and type repositioning while preserving the integrity of the original concept.
Ensured large-format technical requirements were met: final dimensions, DPI at scale, bleed, safe zones, and export specifications per vendor.
Delivered print-ready or digital-ready files and addressed vendor feedback on color, resolution, and legibility at distance.